Logo Design | Abnormal Skateboarding

Abnormal Skateboards approached me in need of a logo within a short amount of time. To do so, we immediately assessed the companies target client (skateboarders), message (be different, be abnormal) and the feeling they wanted to create (confidence, alternative, sharp). After determining this, I drafted up this logo. It takes a simple/common text and distorts it with lines that slice thru it. Since then, the company has launched and are putting their logo on merch!